INNOVATION March-April 2015
p ub l i c awa r ene s s
National Engineering and Geoscience Month 2015 BE CURIOUS. STAY CURIOUS.
The Alaska Highway News, Kelowna Daily, Kamloops This Week, the Prince George Citizen, The Vancouver Sun and the Victoria Times Colonist. Television Sponsored 10- and seven-second spots promoting APEGBC and National Engineering and Geoscience Month were featured on CTV for the duration of March. The spots aired during the morning, noon and evening news, popular daytime TV shows, popular primetime shows and late night talk shows. These spots reached members and the public in the lower mainland as well as the following regions: Victoria, Prince George, Kamloops, Terrace, Kitimat, Kelowna and Dawson Creek. To view all the ads and videos from the campaign, please visit the NEGM page at apeg.bc.ca/NEGM. APEGBC would like to thank all the volunteers and branches who made National Engineering and Geoscience Month 2015 such a success. v
“Engineers and geoscientists make a real difference to the communities in which they live and work,” says Ann English, P.Eng., CEO and Registrar of APEGBC. “They are the explorers, problem solvers and inven- tors—it’s their curiosity that keeps them innovative. By sharing that enthusiasm with the public through these events, we’re really looking to spark curiosity about these profes- sions and hope to inspire the next generation of engineering and geoscience professionals.” To ignite that “spark” in the general public and, in particular, children across BC various forms of media were used: Online Videos We teamed some curious kids with some APEGBC members and created videos showcasing what some professional engi- neers and professional geoscientists do each day to help our community. Print Ads Advertisements were placed in the fol- lowing newspapers throughout March:
This past March, National Engineering and Geoscience Month (NEGM) was celebrated throughout BC. The theme for NEGM this year was: “Be Curious. Stay Curious.” Curiosity prompts us to learn and ex- plore, and keeps us innovative. Community activities this year included the APEGBC Science Games, a drawing contest and vari- ous branch events including the popular popsicle stick bridge building contest, Engineering and Geoscience Fest and a Geo Rocks exhibit. In addition to commu- nity events, we also had fun with APEGBC members during the NEGM Challenge and the member photo search, where we asked members to send us pictures of how they stay curious in their profession. We received many fantastic photos, which will be fea- tured in a future issue of Innovation . While these events and challenges are a great way to educate kids and keep them curious about math and science, it’s also important to get them thinking about careers in engineering and geoscience.
Print ads featuring APEGBC members
appeared in newspapers throughout the month of March.
M A R CH/A P R I L 2 015
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