INNOVATION May-June 2018

NEW BRANDING GETS PUBLIC RECOGNITION ASSOCIATION’S NEW BRANDING WINS AWARD

Engineers and Geoscientists BC’s new brand identity was recognized as one of the most effective rebrands of the year by the 2018 REBRAND 100® Global Awards. This award for excellence in brand repositioning underscores the impact that smart brand transformations can have, and the accompanying case studies of other entrants reveal the power of branding as a key asset of organizations around the world. The new Engineers and Geoscientists BC brand identity was developed and delivered under the 2017-2020 Strategic Plan and was launched in August 2017. Under the direction of Council, the brand was defined and brought to life, reflecting the association’s role as a modern, progressive regulator that works in the public interest. Consultation was an integral part of the process and included engagement with members, stakeholders, and the public. REBRAND 100® is juried by a multidisciplinary panel of prominent international experts. With this top-tier award, Engineers and Geoscientists BC is in the company of some of the world’s biggest brands, including Cadillac, Hewlett-Packard, Siemens, Merck, McAfee, SAP, and GE. We are one of two Canadian brands that were recognized, and the only one from BC. You can see the full winners showcase and the feature on our brand at www. rebrand.com .

who made this opportunity possible,” said Haley Waldhaus, a first-year engineering student at the University of Victoria, who received one of the Foundation’s Entrance Scholarships. Her extensive extracurricular activities, which included volunteering for numerous fundraisers and causes, as well as ballet, piano, and visual arts, were one of the main reasons for her selection for the scholarship. “I wanted to affirm that receiving this scholarship was a tremendous boost to my confidence as an aspiring engineer.” The Foundation continues to receive support from the community. Thanks to companies like BC Hydro and donors such as the late R.H. Currie, P.Eng., it has so far raised more than $103,000 in 2017–2018. The Engineers and Geoscientists BC Foundation is a registered charity that operates at arm’s length from the association. Each year, the Foundation distributes awards to more than 50 students. To find out more about the Foundation or to make a donation, visit egbc. ca/Foundation . The Foundation is currently seeking scholarship adjudicators. More information can be found at egbc.ca/Volunteer. The campaign included newspaper advertising in Victoria, Kelowna, Kamloops, Prince George, and Vancouver, as well as online advertising. It also featured ads on the exterior of Lower Mainland buses and digital displays in the arrivals area of Vancouver International Airport. You can see some of the ads here: egbc.ca/About/Our-Brand/Advertising . DID YOU SEE OUR AD CAMPAIGN? Engineers and Geoscientists BC recently launched an advertising campaign to promote brand recognition of the association and its members to the public. The initiative kicked off in March, which is National Engineering and Geoscience Month. This campaign was the third phase of a broader advertising campaign begun in August 2017. The focus of the campaign was public safety, and it drew a strong connection between British Columbians’ day-to-day peace of mind and the work that engineers and geoscientists do. The ads featured our new brand elements and were designed to encourage name recognition of the professions and the association.

FOUNDATION RECOGNIZES RECIPIENTS, VOLUNTEERS, DONORS

On March 7, 2018, the Engineers and Geoscientists BC Foundation hosted a reception in Vancouver to honour its scholarship recipients, volunteers, and donors. The inaugural event welcomed students and recent graduates from across the Lower Mainland, as well as Victoria, Kelowna, Prince George, and even Montreal. Students had the opportunity to network with prominent members of BC’s engineering and geoscience community, including major donors and volunteer directors and adjudicators. “It was very inspiring and encouraging to connect with fellow professionals and students…as well as the generous donors

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